Succeeding as a Lazada Seller

Interested in selling your products on an online marketplace? If you’re looking for a platform with a huge reach, Lazada is the best in the business.  As a new seller in the online retail market, you'll want to take advantage of Lazada's well-established payment and shipping infrastructure. You won't have to worry about your clients being inconvenienced by disorganized shipping and delivery processes or a cluttered e-commerce website. Rather than wasting time on administrative tasks and logistics management, selling on Lazada allows you to concentrate your efforts on your goods and customers - the ones who can make or break your business.

Boosting Sales on Lazada

It's simple to become a Lazada seller. Getting your products in front of potential customers is the real challenge.

Tip 1: Understand how Lazada ranks products

Your goal should be to make your listings rank high on the product search results page. You'll need a strategy to optimize your profile for this. As Lazada concentrates on keyword optimization, you should direct a lot of your efforts there -  Use SEO keyword tools to locate and use terms in your product listing title and description that have high search volumes.

Here are some of the other factors considered:

• The listing title and description have keywords matching the customer’s search terms

• The product is in the correct category

• Strong sales over the past week to 30-day period

• Good seller ratings

Furthermore, remember to use discounts, promotions, and sales to enhance sales during your initial product launch. They may provide your business with the boost it needs to get started as a seller in the marketplace.

Tip 2: Maintain good seller ratings and positive customer reviews

Customers consider whether a merchant has a good track record when making online purchases. They do this by reading evaluations posted by previous customers, which is why requesting consumer reviews is important. If they see poor reviews, they are going to steer clear and look elsewhere.

Your listings could also be boosted in the page rankings by improving and maintaining your ratings.

Tip 3: Choose the right ad campaign

Discounts can help you establish your products at a more competitive price, and then advertising campaigns can help you expand your reach. On the main seller centre page, you can access campaign management. To understand how to effectively optimize your campaigns, use the Lazada University site. In the end, this will boost the visibility and conversion rate of your goods.

For a multi-channel marketing plan to enhance traffic and direct sales to your Lazada account, consider running Facebook and Instagram advertisements at the same time.

Tip 4: Free Shipping

Free shipping is a terrific method to increase client loyalty. By absorbing shipping costs, the lowered costs will incentivise customers to click make the purchase decision.  Furthermore, offering free delivery is a great strategy to raise average order value and, as a result, sales and revenue.

Tip 5: Diversify

One of the biggest mistakes you could make is sticking to Lazada as your only sales platform. Selling on marketplaces has many benefits but there are also disadvantages. For example, you will have limited control in deciding and implementing your brand identity in the marketplace. Thus, you have to diversify your operations and look at other platforms as well. An eCommerce website is crucial for any seller looking to develop an online presence. With your website, you have control over your identity and access to customer analytics data for decision-making.

And, what if Lazada shuts down one day? If you don’t diversify, that would be the end of your business, wouldn’t it? You should also look to establish a presence on other eCommerce marketplaces, like Shopee.

By developing an omnichannel strategy, you can receive traffic and prospective customers from various sources. This will have to be a key aspect of your growth strategy if you want to go big as a seller. Maintaining omnichannel operations can involve some challenges - consistency in product listings, accurate inventory levels and manual order fulfilment across platforms. With that said, the benefits outweigh the challenges. After all, certain tools can help you overcome those challenges.

OMNA helps you manage your omnichannel strategy. OMNA enables you to post listings from a central database, ensuring accuracy and preventing errors. Furthermore, OMNA imports orders from Shopee and Lazada into Shopify, enabling you to fulfil them centrally. In addition, the real-time inventory sync feature updates your inventory levels across all channels, accounting for any units sold. As a whole, OMNA assists you by streamlining your omnichannel operations across your website and marketplaces.

Conclusion

Succeeding as a Lazada seller is no simple task. However, by planning and implementing some of the best practices mentioned above, you’ll be able to build a brand presence on the platform, customer loyalty within the target market and an omnichannel strategy to support your operations.