The Top 7 ECommerce Platforms in Singapore

To sell online in Singapore, you don't need to spend a lot of money or have a lot of experience building an eCommerce store. Most of the time, signing up with well-known eCommerce platforms is the best option. Grow your business by utilizing the infrastructure and analytics provided by these platforms, and then register your company once it has grown large enough.

What Are ECommerce Platforms?

Setting up your own online store on Shopify or Square is different from using an eCommerce platform. On eCommerce platforms, you are in a marketplace with many other merchants.   On most marketplaces, buyers can use a search option to identify a specific product and a cart feature to manage their order. New merchants in Singapore should explore eCommerce platforms because there are end-to-end solutions that allow them to manage their businesses.

The Best ECommerce Platforms in Singapore

Shopee

Sea Limited Pte Ltd founded Shopee in 2015. It is well-known for being Southeast Asia's first mobile-centric online marketplace. The company started as a marketplace where retailers could sell goods from their online stores through a single platform with almost no fees. Shopee is currently available in virtually all Southeast Asian nations and is one of the top eCommerce sites because of its daring but successful business model.

Shopee provides a simple, secure, and enjoyable shopping experience to millions of customers every day. It has a diverse product offering, as well as integrated payments and logistics and popular entertainment features adapted to each market. With a mission of helping firms and entrepreneurs thrive in eCommerce, Shopee is a vital contributor to the region's digital economy.

Shopee is very inexpensive because there is no commission charged to merchants.

Lazada

In the second quarter of 2020, Lazada, one of the best Singapore-based eCommerce marketplaces, received 8.5 million monthly web visits. Lazada was created in 2012 by Rocket Internet with the ambition of becoming "Southeast Asia's new Amazon." The company was sold to Alibaba for around USD 2 billion after four years of successful operations. They've steadily increased their market share since then. Lazada now has operations in Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.

Lazada takes a fee of up to 13% of the total transaction value. Depending on the category and goods sold, the commission varies.

Qoo10

Qoo10 began as a joint venture between Gmarket, a Korean eCommerce site, and eBay in 2010. The marketplace is mostly based in Singapore and Japan, however, it is accessible across Asia. In Singapore, Qoo10's online stores mostly sell fashion items, with Korean products being particularly popular.

Registration for Qoo10 is completely free. Depending on whether you're a 'Normal Seller,' 'Good Seller,' or 'Power Seller,' the service fee ranges from 7% to 12%.

Carousell

Carousell is a mobile app that makes it simple to buy and sell items. This is a fantastic site to sell both new and used items, and it is one of Singapore's greatest eCommerce platforms.

It's free to sign up, and it's simple to list your item for sale. Take a few images of your item, write a description for it, and include information about the pricing and pick-up or delivery choices, and you're ready to go!

All buyers and sellers can use Carousell for free.

Amazon

Amazon enables small businesses and entrepreneurs to reach hundreds of millions of customers worldwide via the internet, allowing even the smallest businesses to compete with major brands. Small and medium-sized enterprises who have opted to build their business with Amazon account for more than half of all things sold in Amazon's online stores. Entrepreneurs can start a new online business or expand an existing one by using Amazon, the world's most popular eCommerce site.

The monthly fee is $29.95, plus a fee for each product sold. The cost varies depending on the category. If you utilize Fulfilment by Amazon to pick, pack, ship, and provide customer service for your products, there are additional fees.

Ebay

Ebay has succeeded to defend itself as one of the greatest eCommerce websites among other comparable websites thanks to a worldwide pool of merchants and 20+ years of solid market presence. It also maintains its status as one of the most popular online shopping locations.

On the Auction and Fixed Price formats, eBay Singapore does not charge merchants any listing or commission fees. You may be charged a listing fee if you list an item on other eBay paid sites, such as eBay US, UK, or Australia.

Zalora

Zalora, Asia's premier online fashion destination, established its eCommerce website in Singapore in 2012. Small company owners, particularly those retailing fashion garments and accessories, were encouraged to promote their products on Zalora's platform. Zalora also provides additional services to assist you to build your business, such as consultancy, warehouse, and manufacturing.

There are no monthly or subscription fees at Zalora. Once you begin listing your items/products, you will be charged. However, there are additional monthly fees associated with several photo listings. Each product you sell on Zalora will have a varied proportion of commission based on its category and range, which can range from 10% to 30%. You'll also have to pay some additional fees if buyers return things.

Selling on ECommerce Platforms

Analyze the things you sell online to identify which platforms your clients will use to purchase them. If you're importing items from other countries, such as Indonesia or Singapore, you can try selling them on Lazada or Shopee. Zalora is an option to consider if you sell unique branded fashion products and have been in business for a while.

Consider creating an omnichannel retailing strategy involving selling on multiple marketplaces. This could increase your reach while generating greater revenue. Unfortunately, it also makes operations more complex. You could face problems, such as a lack of consistency in product listings, inaccurate inventory levels and a tedious manual order fulfilment process across platforms

OMNA eradicates this complexity. OMNA enables you to post listings from a central database, ensuring accuracy and preventing errors. Furthermore, OMNA imports orders from Shopee and Lazada into Shopify, enabling you to fulfil them centrally. In addition, the real-time inventory sync feature updates your inventory levels across all channels, accounting for any units sold. As a whole, OMNA assists you by streamlining your omnichannel operations across your website and marketplaces.